How AI affects integration forces
When analysing a job a client/customer is doing it will usually involve many steps with many different types of products and services.
If these tools are hard or impossible to integrate using regular means (APIs etc) then integrating these parts of the value chain was not investigated as a source of innovation previously. AI changes this thought process completely. It is capable of controlling tools in the same way humans do - and passing information between them.
For example if you have a legacy piece of software with no way to integrate with it, and you need to move data to a different tool on a regular basis - the cost of trying to automate this with traditional methods did not warrant the investment. But with AI, you can give it enough control to use these older systems using a keyboard and mouse, and do all the manual work for you. The cost of doing this is coming down as the capability of AI is going up.
This could unlock large innovation opportunities that were previously too expensive to consider.