Reviews
S Rank
Articles and books that change the way you think, give you a new perspective.
How Superhuman Built an Engine to Find Product Market Fit
A technique to measure product market fit and make it actionable
The Design of Business
Is design thinking the next competitive advantage?
The customer centered innovation map
How to use job mapping to uncover opportunities for innovation
Marketing Malpractice: The Cause and the Cure
Focusing on marketing your products against Jobs customers need to get done with prupose brands can be a pathway to growth
Turn customer input into innovation
Ask users for outcomes not solutions to create breakthrough results
Breaking Compromises, Breakaway Growth
Can removing compromises lead to growth?
How do committes invent?
The paper that introduced Conway's Law
A Rank
A great resource for knowledge, well worth a look.
$100 Million Leads
A summary of 4 kinds of leads and how to get them
$100 Million Offers
How to put together a package of value that overcomes the doubt of new users
What is your best innovation bet?
By mapping a technology’s past, you can predict what future customers will want
What is disruptive innovation?
A review of disruptive innovation 20 years after its founding
You Need an Innovation Strategy
What type of innovation is best and how do you mange it?
The Collaboration Imperative: Executive Strategies for Unlocking Your Organization's True Potential
How to empower teams with VSEM
Design Thinking
Learn to think like a designer for better products and services
Blue ocean strategy
Rather than competing in well known markets - are there uncontested markets waiting to be explored?
Value Innovation: The Strategic Logic of High Growth
How do you differentiate from your competitors and grow?
Skate to Where the Money Will Be?
Where is the future profit in overserved markets?
Meeting the Challenge of Disruptive Change
The processes that made a company successful yesterday might not work for tomorrows challenges
Disruptive technologies catching the wave
How companies can prepare for tomorrow’s customers without losing their focus on today’s
The Concept of Corporate Strategy
A thorough/academic look at business strategy
Discipline of Innovation
What type of innovation is best and how do you mange it?
B Rank
High quality information, but not enough to make them must reads.
Big Bang Disruption
How do you fend of new competitors when they are coming from all angles?
Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
Using financial tools to measure the value of innovation ends up preventing you from doing it
Marketing Torment Your Customers (They’ll Love It)
A little trickery and slight of hand can generate marketing buzz
Creating breakthroughs at 3M
Are the next breakthrough products already being developed by your lead users?
Quality Is More Than Making a Good Product
By mapping a technology’s past, you can predict what future customers will want
C Rank
OK - but nothing special.
If Your Innovation Effort Isn’t Working, Look at Who’s on the Team
Traits needed by innovation staff to succeed in ambiguous environments
Developing products on internet time
How did product development change with the advent of the internet?