$100 Million Leads

Executive summary

This book has a series of tactics to help acquire leads through 4 kinds of marketing and sales yourself (warm and cold outreach, free content and paid ads), and getting other people to acquire leads for you (customers, employees, affiliates, agencies).

How do I apply the knowledge in this book?

Follow the chapters in the book and walk through the different types of leads and find the ones that seem like they will work for you. Try one at a time as there is a lot to go through and each type and category requires refinement to get the messaging right etc to actually get leads - you don’t want to quit too early.

Chapter reviews

Chapter 1 - Start here

• Personal background on author
• Description of shape of the book

Chapter 2 - Get understanding

• An introduction to leads
• An introduction to lead magnets

Chapter 3 - Get leads

• A look back at the value equation
• Tactics for four kinds of lead generation - warm and cold outreach, free content and paid ads
• Introduces the rule of 100

Chapter 4 - Get lead getters

• Tactics for four kinds of lead getters - customers, employees, affiliates, agencies

Chapter 5 - Get started

• Introduces the open to goal method
• Stories and anecdotes