Marketing Torment Your Customers (They’ll Love It)

This article argues that customers do not know what they want, citing examples of the success of the Walkman (even though focus groups rejected it). It goes on to discuss Retro-marketing where marketers would create demand by holding back product, not making it immediately available everywhere.

If you love the customer enough they will love you back. That is complete nonsense

Rules of retro-marketing:

• Exclusivity
• Secrecy
• Amplification
• Entertainment
• Trickster-ism

Customers like to dislike marketers