Discipline of Innovation
This article argues there are 7 main areas to look for innovation opportunities:
- Unexpected occurrences
- Incongruities
- Process needs
- Industry and market changes
- Demographic changes
- Changes in perception
- New knowledge
A change in perception does not alter facts, it changes their meaning
Innovation requires knowledge, ingenuity, and above all else, focus
Knowledge based innovation is more market dependent than any other kind of innovation