Design Thinking
This article defines what designing thinking is:
matching people’s needs to what is technologically feasible and what a viable business strategy can convert into customer value
It argues that design thinking can produce competitive advantage in a world where processes are easily copied. In a world that has an increasing services base, design thinking can have a lot of impact in innovation as these are very human activities.
Qualities of design thinkers:
- Empathy
- Integrative thinking
- Optimism
- Experimentalism
- Collaboration
Great design satisfies our needs and desires