How scorecards power action
When a company grows to the point it has distinct teams there are many things to consider to ensure that strategy flows properly.
One of these is having a clear scorecard. If different teams each have different views of the data they will act on these and arguments will ensue.
Each team will want the same goal, but the data they have says to implement it in a different way to the other teams. This friction builds over time and can lead to one of the worst things in strategy - lack of commitment. If the team are not committed to the strategy it will not work.
A common scorecard
In order to prevent this a common scorecard is needed. One that has access to all the data from all the teams, that is then filtered so show the metrics that are going to power the strategy. Once all the data is in one place there can be discussions on what the key metrics should be, and data to backup this up.
This brings the “why” to the table. Having all the data and a clear set of core metrics that were selected naturally has a reason behind this - further adding commitment to the team as it is clear that a logical thought out process has led to this result, one that can be checked and confirmed.